Studio Jayne is a design and innovation studio that works on digital and service-based projects that deal with sexual and reproductive health, patient care, gender-based violence issues like sex trafficking, and advancing rights for women and girls. From short collaborative research and design sprints to multi-year projects launched by the studio our work is driven by the challenge and commitment to disrupt the status-quo and overcome gender inequalities.
By collaborating with people who share our vision, we can tackle the issues female-identifying people face in a variety of delightful and creative ways. We work with companies and brands that put people first.
We harness creative talent for positive impact, while acknowledging that we are not single-handedly responsible nor are we rescuing the world.
We are creative and wild, while practical and proactive in action. We are committed to highlighting gaps in services, and making it better for everyone, collaboratively.
We work to analyze and identify pain points and opportunity to enhance your current digital product and services. Depending on the challenge, this could range from UX audits, usability testing, product strategy insights, qualitative and ethnographic research insights to guide design decisions and recommendations.
We help to validate, build an test rapid prototypes and Minimum Viable Products (MVP) to quickly validate concepts and accelerate the time-to-market decision making. Fail fast and forward. We provide guidance and strategy to foster cutting edge designs and a culture of innovation.
We help to map out the customer journey from end to end and visualize the ecosystem around your product. Through research and collaborative sessions with stakeholders, we look to define a more efficient service and enhance areas of improvement.
We help to craft compelling visual identities that better reflect your brand values an resonate with your target audience. This can include better digital interfaces on mobile and web devices and screen sizes, enhanced brand consistency and accessibility across multiple all digital touchpoints.
We work in bold, untraditional ways. We value thinking differently about complex, systemic social issues. We stay on the cutting edge of technology and design. We spark action and value new ways of addressing wicked problems.
We collaborate with organizations and experts who have deep experience in human rights, equality, inclusion, and accessibility. We equally value working with partners who want to create work that pushes boundaries.
We align ourselves to, respect, and value those who have experienced injustice and oppression. From high-level planning, decision-making, and community-based participatory research—involving people with lived experiences is at the core of how we work.
We are committed to documenting our impact and sharing best practices for designers, policy makers, and community leaders. We are unafraid to share where we have fallen short. We care not just about creating change, but amplifying it.
Robin Newman (She/Her)
Co-founder - Charlottetown, PEI
Robin Newman (She/Her)
Co-founder - Charlottetown, PEI
Robin cares deeply about social justice and relentlessly seeks opportunities to learn, grow, listen and build bridges in unexpected creative places. She connects ideas across sectors and helps others to see how design and technology can be utilized to solve challenges. She has over eight years of experience in qualitative research, interaction design, and product management. She led user research at the New York Times and worked with clients such as the ACLU, UPS, Google, Kia, and Centers for Medicare & Medicaid Services. She created the first-ever Huge Impact, a design sprint that brings together nonprofits and the private sector to use technology to solve complex social issues. The first one involved the Carter Centre, FBI agents and a survivor of trafficking. As a volunteer, she also helped to implement the first-ever Electronic Medical Record system with Bridge to Health in Kenya. She holds an MFA degree from the School of Visual Arts in Social Design.
When not working on the game, Robin can be found snuggling her puppy Luna, hosting creative dinners with friends, and finding fun ways to get her heart rate up, preferably in the remote outdoors. She lives in Charlottetown, Prince Edward Island and enjoys long walks on the red sand beaches.
Meghan Lazier (She/Her)
Co-founder - Washington, D.C
Meghan Lazier (She/Her)
Co-founder - Washington, D.C
Meghan works to build better policy through design. She has spent the last five years tackling the way Americans interact with the federal government through high visibility projects at the Federal Reserve Board, the Consumer Finance Protection Bureau, the Department of Veterans Affairs, the Millennium Challenge Corporation and the Office of Personnel Management. Her work has been featured in the New York Times and Fast Company.
Prior to studying design, she worked at the intersection of communications and international development in Afghanistan, producing television and radio campaigns. While overseas, she organized a group of volunteers to launch the first-ever TEDx event in Afghanistan, which is now run by a group of local Afghan students. Meghan was a Fulbright Fellow in Hong Kong, an Abshire-Inamori Leadership Fellow at the Center for Strategic and International Studies and an Entrepreneurship Fellow with the Open Hands Initiative in Jordan.
Meghan lives in Washington, DC and enjoys taking walks around her Capitol Hill neighborhood, venturing to the nearby Blue Ridge Mountains for camping, hiking and s’mores, and searching for the best sushi in town.
Lula Christman (She/Her)
Design Director - Vancouver BC
Lula Christman (She/Her)
Design Director - Vancouver BC
Design runs through everything Lula does and she’s passionate about how design can span across every aspect of life. At That’s Sus!, Lula helps bring the game to life by evolving the brand and developing the visual identity and game flow. She has over five years of experience working with clients and design teams, most recently concentrating on thoughtful product design and unique visual experiences. Lula has a BFA in Communication design from Emily Carr University of Art and Design in Vancouver, BC
When not in front of her computer, Lula can be spotted in front of her phone posting about her food experiments or at the park with her kitten (yes, her kitten) Henry. What can she say, Henry likes to climb trees.
Jenny Drinkard (She/Her)
UX Director - Amsterdam
Jenny Drinkard (She/Her)
UX Director - Amsterdam
Jenny is an Amsterdam based senior consultant, with over 9 years of experience specializing in UX design, product strategy and research. She is passionate about helping teams win big by shifting mindsets to focus on managing experiences rather than products. Her focus is going to bat for end-users, not only steering strategy and design towards simplicity and function, but also creating moments of delight.Her work ranges across industries, with clients such as Tommy Hilfiger, UPS, Lowes, Google, AMC Theatres and Prada. She is thrilled to combine her spare time passion of game play with the mission of Studio Jayne. It is her sincere hope that after youth master the game of Likely Story, they will also try out her second favorite card game, Bridge.
Amit Kooner (He/Him)
Data Advisor
Amit Kooner (He/Him)
Data Advisor
Amit has spent the past 11+ years working in data science and data strategy for advertising agencies and design consultancies helping clients make the most out of the information they are collecting. In a previous life he was both pre-med and on track to work in banking, but in the end he realized that he loved nothing more than noodling through large data sets to find patterns, similar to when he was a child parsing through baseball cards. Amit has previously been active with the ACLU and is currently a mentor with Innovate for Africa, a non-profit that helps students (especially women of color) get more opportunities in data science.
He holds a BS in Molecular Biology from Tulane University and an MBA in Finance from The University of Rochester.
After a few years away, Amit and his wife settled back in Brooklyn, NY in April 2021. They love nothing more than biking through NYC neighborhoods, going on food adventures throughout the city, and planning their next road trip in their recently purchased 20-year-old SUV.
Ashley Van Wyck (She/her)
Anti-trafficking Advisor
Ashley Van Wyck (She/her)
Anti-trafficking Advisor
Ashley is a fourth-year student at Humber College, completing a Bachelor's Degree in Child and Youth Care with a prior diploma in Community Justice. Growing up in Northern Ontario she relocated to Toronto 9 years ago. She currently works full time as an infant teacher and is passionate about helping shape the lives of many individuals. As a Metis survivor of domestic sex trafficking, she knows first hand the vulnerabilities young people face and has participated in trafficking awareness and prevention work. Ashley's commitment to the cause, her skills in social media, technology, and design make her a passionate and dedicated member of our team.
Michelle Kwon (She/Her)
Co-Founder - Seoul
Michelle Kwon (She/Her)
Co-Founder - Seoul
Michelle is driven to create impact that is measurable and sustainable through her work of design. From fintech to non-profit, she focuses on challenging existing approaches to solve complex and difficult problems, and building products that are disruptive and innovative.
With her experience of developing UX and building design teams at unicorn startups such as Coupang and Toss (Viva Republica,) Michelle has expertise in both digital and traditional design disciplines. Prior to receiving her Master’s degree of Fine Arts from her alma mater, the School of Visual Arts, she worked as a graphic designer at companies including Penguin Random House, Versace, and O, the Oprah Magazine.
After 12 years of developing her design career and receiving two design diplomas in New York City, Michelle relocated and currently lives in Seoul, the capital of South Korea. In her free time, Michelle can be found in a dance studio landing a double pirouette or practicing her golf swing in a course. She loves to learn new languages, for both humans and computers, and to cook for her family and friends.
Nick Fortugno (He/Him)
Game Design Advisor
Nick Fortugno (He/Him)
Game Design Advisor
Nick Fortugno is an entrepreneur, interactive narrative designer and game designer based in New York City. He is a founder and principal of Playmatics (www.playmatics.com), a interactive development company. Playmatics has created a variety of digital and real-world experiences for organizations including Pro Publica, Red Bull, AMC (such as the CableFAX award winning Breaking Bad: The Interrogation), Disney, American Museum of Natural History, the Corporation of Public Broadcasting, the Federal Reserve Bank of New York, and the Red Cross/Red Crescent. For the past twenty years, Fortugno has been a designer, writer and project manager on dozens of commercial and serious games, and served as lead designer on the downloadable blockbuster Diner Dash and the award-winning serious game Ayiti: The Cost of Life. Nick is a Lead Artist on the Frankenstein A.I. project (featured at the Sundance New Frontier Festival in 2018), and has worked extensively on interactive narrative projects in a variety of formats. Nick is also a co-founder of the Come Out and Play street games festival (www.comeoutandplay.org), winner of the Indiecade's 2019 Bernie DeKoven Big Fun Award and hosted in New York City and Amsterdam since 2006, and is co-creator of the Big Urban Game for Minneapolis/St. Paul in 2003. Nick is also an assistant professor and program director of the Digital Game Design program at Long Island University, has taught game design and interactive narrative design for 15 years at institutions such as Columbia University and the Parsons School of Design, and has participated in the construction of game design and immersive storytelling curriculum. Nick holds an MFA in Design and Technology from Parsons School of Design. Some of Nick's writing about interactive narrative can be found in the anthology Well-Played 1.0: Video Game, Value, and Meaning, published by ETC-Press.
Rhea Rakshit (she/her)
Product Advisor
Rhea Rakshit (she/her)
Product Advisor
Rhea is the Director of Product at Sourcemap, a software company dedicated to supply chain transparency and traceability. Sourcemap is a 2011 MIT spinoff used by manufacturers and brands globally to account for the end-to-end supply chain, and measure performance and risk every step of the way. Sourcemap's network includes over half a million farms, factories and mines, and its software is used by brands like Hershey's and Timberland to tell the story of where their products come from, and manage some of today's most challenging supply chain issues including deforestation and labor compliance. Originally from Mumbai, Rhea is currently based in Brooklyn and has over 10 years of experience working in communications, product management, and product design with social businesses in India and the United States. She holds a BA in Economics from Vassar College, an MSc in Development Studies from the London School of Economics, and an MFA in Design for Social Innovation from the School of Visual Arts.
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